BLUESEN

 

​The 2024 Malaysia AISA WATER exhibition was held from April 23 to 25, 2024,

at the Kuala Lumpur Convention Centre in Malaysia.

Bluesen participated in the Korea Pavilion - Daegu Section,

showcasing their flagship products,

including the Multi-parameter Water Quality Analyzer, Turbidity Meter,

Free Chlorine Analyzer, and Solar Auto-Drain System.

The Solar Auto-Drain System combines solar energy generation

with the automatic drain technology.

 

Unlike traditional devices that rely on external power sources,

this innovative product integrates solar panels to operate

without the need for additional electrical power.

 

This advancement demonstrates Bluesen's commitment to sustainable

and energy-efficient solutions in the field of Auto-Drain systems.

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Biennially organized,

this exhibition marked the first event post the COVID-19 pandemic,

drawing a significantly larger number of visitors to BlueSen's booth compared to 2022.

 

As the premier water exhibition in Southeast Asia,

it attracted a diverse audience eager to explore

the latest innovations in the water industry.

 

Especially at this exhibition,

The solar Auto-Drain System received the most attention and accolades.

This product, developed by Bluesen in response

to the demand in areas of Southeast Asia where electricity supply is not always reliable,

was particularly well-received.

 

Malaysian water supply authorities showed keen interest in the product,

and they provided several positive evaluations,

including the possibility of conducting local test beds.

 

Furthermore, at this exhibition,

Bluesen not only promoted its brand

but also laid the foundation for market entry into Southeast Asia

by signing Memorandums of Understanding (MOU) with local Malaysian companies.

This initiative was part of the 'Public-Private Partnership Overseas Market Entry Support Project,'

selected in April, aimed at establishing new business ventures in Malaysia.

 

Bluesen formed collaborative relationships

with two local partners as part of this endeavor.

Additionally,

Bluesen received promises of cooperation

and support from domestic government agencies to execute this project.

Starting with this venture,

Bluesen plans to enhance its brand competitiveness and product awareness

in the Malaysian market, gearing up for substantial market expansion.

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